John Scott

An integrated campaign that brings to life the University’s Natural Critical Thinkers brand positioning, using intelligent messaging and typography to challenge people to decode our campaign message and reward them with an intellectual payoff.

A social campaign addressing the concerns of travellers across SEA by creating hundreds of hyper-localised, culturally nuanced video assets for each market, all leading to stories based on real-life experiences, and backed by programmatic to serve super targeted ads in real-time based on search terms.

A global brand campaign to launch Agoda’s new positioning and unveil its refreshed visual identity. Starring Agojis as playful brand ambassadors, the campaign gave travellers more reasons to choose Agoda over other OTA’s by highlighting the ease of booking. So they spend less time worrying about booking and money, and more time thinking about the actual trip.

Kinder Bueno and Kinder Joy increased engagement and reach across SEA with mobile-first social content that celebrated special occasions, pushed the boundaries of social media as a format, and made mundane moments fun and exciting.

Adopting a social-first approach, we launched 15 movies to fans in 6 markets across SEA. To combat franchise fatigue and find new audiences for remakes of the animated classics, the team executed thousand of pieces of instant, impactful, thumb-stopping content based on targeted content strategies for each market.

Top Gear and The Grand Tour star Richard Hammond is the leading man in this global campaign for LeasePlan that looks ahead to the future of mobility to show how LeasePlan translates this into services for its customers: any car, anytime, anywhere.

A digital activation campaign promoting Jaguar’s Art Of Performance Tour in 16 markets across Asia. Riffing on the brand’s strapline, the campaign elevates driving to an artform with the rally cry “Performance Artists Wanted”. Users are able to flex their artistic design skills by customising a racing helmet, with prizes for the best designs including an actual racing helmet based on their design.

A fully integrated project for Vietnamese snack food Marine Boy. Built on a big digital activation idea, the campaign captured the imagination of mums and kids by taking a kids snack category typically fuelled by conventional character merchandising and transforming it into a value-added category that provides both entertainment and education.

This digital campaign encouraged families to visit the zoo for Singapore Children’s Day and learn more about the important wildlife conversation projects the zoo supports.

Rather than talking about speed, systems, error margins and remote cost control, this international campaign for TNT puts their people front and centre.

A regional microsite promoting the new Levi's 501 jeans under the campaign thought of 'Stay True'. The site relies heavily on user-generated content on topics ranging from love and life to fashion.

Levi's Red Tab jeans are so comfortable and durable you'll never want to take them off. So don't spend your life wearing jeans you can live with. Wear jeans you can't live without.

An augmented reality app for BMW Asia. Get the latest BMW news and highlights, unlock exciting augmented reality experiences with BMW print ads, showroom cars and stand to win instant prizes.

A series of AR experiences for BMW World 2014 that demonstrated the features of BMW's new 'Connected Drive' technology, delivered via the BMW All Access Pass app.

An integrated launch campaign for the pan-Asian launch of the first-ever loyalty programme from RS Components. 

A regional sponsorship campaign that brought together three of the World’s Number Ones: Smirnoff Vodka, Manchester United and DJ Tiesto.

A mobile app created way back in 2006 when the Nokia N95 was the must-have smart phone. It gave status-conscious Johnnie Walker drinkers the opportunity to have their own personal assistant in their pocket.

Building on the success of 'Join The Pact', Johnnie Walker’s Responsible Drinking campaign, ambassadors Lewis and Mika are competing to see who can collect the most signatures to get consumers to join the pact to never drink and drive. Mika’s experience always wins out.

A regional microsite to convey the 'All the Way' brand campaign, showing how DHL go the extra mile to deliver everything, including the content on-screen.

Way before the App Store and Google Play were around, this mobile app was developed in Flash Lite to give American Express Card Members a personal concierge in their pocket.

A hand-delivered DM with super high production values that was used to launch the invitation-only Centurion Card in Singapore.

The American Express Selects dining programme has a much smaller selection of merchants compared to other dining programmes in Singapore. We turned this around to Amex’s advantage by showing that Selects only partners with the best. The merchants jumped at the chance to be the face of the campaign, which was a win for Amex and its partners.

American Express wanted to showcase its corporate payment solutions by putting the spotlight on people who have used its services to take their business to the next level.

The TÜV SÜD Safety Gauge is an independent research study tracking business and consumer sentiment in 4 key segments – Children’s Products, Consumer Electronics, Food and Footwear – in top-tier cities across China, Germany, India and the United States. This integrated campaign leveraged the research study to position TÜV SÜD as a global thought leader in product safety.

Technology evolves fast. As a global leader, TÜV SÜD doesn’t just keep pace with technological progress. They anticipate what’s next. This series of films shows how TÜV SÜD makes the world a safer place by inspiring trust in new technologies.

A series of short films that Singtel used to trial an MMS video delivery system. Each film promoted Singtel’s services to young subscribers aged 18-24 years in a creative and entertaining way.

A direct marketing training programme delivered as a series of workshop for Singapore Airlines’ sales & marketing personnel from all stations worldwide to support the rollout of MARMS, a new global CRM platform.

An interactive video showcasing JLL’s suite of services for developers and investors. The video appeared on the homepage of the JLL site and incorporated hyperlinks guiding customers to the relevant sections.